Competitive Marketing Strategy
Strategy formulation and decision making by the marketing executive. Integrates marketing programs and considers competitive marketing issues.
Degree pathways
Earn an ASU degree
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Start at your local university
Transfer aproximately 30 courses (an estimated 90 credits)
OR
Same degree from ASU
OPT eligibility
1 year of OPT (On Campus option)
Tuition cost and Credit Transfer
Tuition estimates are based on ASU's published 2026–2027 tuition and fee rates and are subject to change. The number of credits that transfer and the length of the one-year timeline may vary by student and by home institution.
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Visit our Campus Immersion Resources page for helpful information on living expenses, Form I-20 financial requirements, work authorization (OPT), and other essential resources to support your transition.
Campus Immersion ResourcesWhere to study
This degree is available at
Program description
Marketing, BS
Students in this program learn the science behind consumer behavior and gain an appreciation for how central marketing is to the success of any organization, while developing practical skills that give them a competitive edge in their careers.
The Bachelor of Science in Marketing is taught by a nationally ranked, award-winning faculty committed to teaching and mentorship, who create numerous opportunities for students to engage with the department and collaborate with business partners. Housed within the Center for Services Leadership — a premier international hub for the study of service-based business — the program also offers distinctive coursework in professional sales, relationship management, and sports business.
Curriculum
Featured courses
Strategic Marketing Management
Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.
Business-to-Business Marketing Strategy
Concepts, skills, and strategies for performing competitively in the business market where organizations rather than households are the customers.
Admissions
Admission requirements
Program requirements
For admission requirements, refer to the academic unit program page. Some programs have additional requirements — check with your local Enrollment Advisor for details.
Marketing, BS, MS →Transfer applicants
International graduate and undergraduate transfer applicants should review ASU's international transfer guidance before applying.
https://admission.asu.edu/apply/international/transfer →Key admission dates & deadlines
| Program start | Spring 2027 | Fall 2027 | ||
|---|---|---|---|---|
| Campus Immersion | Online | Campus Immersion | Online | |
| Application deadline | October 1st, 2026 | October 1st, 2026 | January 15th, 2027 | January 15th, 2027 |
| Classes start | January 11th, 2027 | January 11th, 2027 | August 19th, 2027 | August 19th, 2027 |
Outcomes
Career opportunities & applicable roles
The degree program provides fundamentals, flexibility and specialization opportunities, and through the proper selection of coursework and other educational experiences, a marketing graduate may prepare for a variety of careers in areas such as business development, business-to-business marketing, customer relationship management, international marketing, market research and information management, marketing communications, professional sales and relationship management, retail management, sales management and services marketing.
Career examples include
Business Professor
Field Researcher
Market Research Analyst
Marketing Associate
Marketing Manager
Public Relations Manager (PR Manager)
Public Relations Specialist
Sales Associate
Sales Manager
Store Manager
The school
W. P. Carey School of Business
ASU's W. P. Carey School of Business is the largest business school in the United States, serving more than 25,000 students. Its mission centers on educating students, producing impactful research and engaging actively with the communities it serves.
The school is recognized for both research and teaching. The Financial Times ranked W. P. Carey No. 17 globally and No. 3 among U.S. public schools for research, and U.S. News & World Report ranks its online undergraduate business programs No. 2 in the nation.
Students study fields such as finance, accounting, supply chain management, business analytics, marketing and entrepreneurship, with classes offered on ASU's Tempe, Polytechnic and West Valley campuses and online.
Ready to take the next step in your career?
Complete the Request Information form and connect with an International Enrollment Advisor to explore your options.