Social Media Campaigns, Engagement and Research
Learn how to attract, engage and grow audiences on social media platforms through both organic and paid social media campaigns, and research social media behavior and performance.
Degree pathways
Earn an ASU degree
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Start at your local university
Transfer aproximately 30 courses (an estimated 90 credits)
OR
Same degree from ASU
OPT eligibility
Up to 3 years: 1 year OPT + 2-year STEM OPT extension (On Campus option)
Tuition cost and Credit Transfer
Tuition estimates are based on ASU's published 2026–2027 tuition and fee rates and are subject to change. The number of credits that transfer and the length of the one-year timeline may vary by student and by home institution.
Tuition cost estimatorPlanning your move to ASU?
Visit our Campus Immersion Resources page for helpful information on living expenses, Form I-20 financial requirements, work authorization (OPT), and other essential resources to support your transition.
Campus Immersion ResourcesWhere to study
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Program description
Digital Strategy and Audience Engagement, BS
Nearly every business and organization today needs professionals who understand how to build and engage audiences in digital spaces.
The Bachelor of Science in Digital Strategy and Audience Engagement prepares students to reach target audiences strategically and demonstrate measurable results through hands-on coursework in audience analysis, search engine marketing, organic and paid social media campaigns, and digital content creation, with opportunities to specialize in areas such as management, audience data, and intellectual property. Graduates leave equipped to grow audiences, execute digital marketing strategies, and support business growth across a wide range of industries.
Curriculum
Featured courses
Search Engine Research and Strategy
Learn how to research, attract and grow audiences through the strategic use of search engine optimization and search engine marketing. Includes search trend research, keyword research, user behavior, SEO, SEM, competitive analysis, domain authority and pay-per-click advertising.
Digital Audience Analysis
Discover how to access, manipulate and translate audience data, learn how to mine data from Web sites, social networks, apps, email campaigns and video platforms, and how to use analysis tools and techniques to translate metrics into valuable, actionable insights that drive engagement strategies and business decisions.
Admissions
Admission requirements
Program requirements
For admission requirements, refer to the academic unit program page. Some programs have additional requirements — check with your local Enrollment Advisor for details.
Digital Strategy and Audience Engagement, BS, MS →Transfer applicants
International graduate and undergraduate transfer applicants should review ASU's international transfer guidance before applying.
https://admission.asu.edu/apply/international/transfer →Key admission dates & deadlines
| Program start | Spring 2027 | Fall 2027 | ||
|---|---|---|---|---|
| Campus Immersion | Online | Campus Immersion | Online | |
| Application deadline | October 1st, 2026 | October 1st, 2026 | January 15th, 2027 | January 15th, 2027 |
| Classes start | January 11th, 2027 | January 11th, 2027 | August 19th, 2027 | August 19th, 2027 |
Outcomes
Career opportunities & applicable roles
Graduates pursue careers as digital marketers, content marketers, social media managers, SEO strategists, digital advertising specialists, audience engagement specialists, influencers and brand managers. Skills developed include analyzing data, crafting strategy and engaging audiences across industries.
Career examples include
Fundraising Consultant
Market Research Analyst
Marketing Associate
Marketing Manager
Production Assistant
Public Relations Manager
Public Relations Specialist
SEO Specialist
The school
Walter Cronkite School of Journalism and Mass Communication
The Walter Cronkite School of Journalism and Mass Communication is repeatedly ranked among the world's leading journalism schools and describes itself as the nation's premier mass communication school.
Its acclaimed "teaching hospital" model places students in live professional environments such as Cronkite News, a multiplatform daily news operation with bureaus in Phoenix, Washington and Los Angeles, reporting in English and Spanish. Its downtown Phoenix building also houses Arizona PBS.
Programs cover digital media, public affairs reporting, broadcast news, sports reporting, Spanish-language news and more, and the #CronkiteNation alumni network connects students to internships, jobs and mentorship.
Ready to take the next step in your career?
Complete the Request Information form and connect with an International Enrollment Advisor to explore your options.