Graduate - Master of Science

Digital Strategy and Audience Engagement, MS

Study locally. Graduate globally. Start your degree at your home university and continue your academic journey at Arizona State University through the Cintana Alliance.

Degree pathways

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Powered by ASU helps students earn an ASU degree more affordably and in less time through university partnerships. Earn the same respected ASU degree whether you choose Online or On Campus.

Start at your local university
Transfer up to 4 courses (an estimated 12 credits)
ASU Online
1 year
Length
18 Credits
Credits
$14,000–$23,000
Tuition
OR
On Campus
1 year
Length
18 Credits
Credits
$45,000
Tuition
Same degree from ASU
OPT eligibility
Not eligible for OPT
Tuition cost and Credit Transfer

Tuition estimates are based on ASU's published 2026–2027 tuition and fee rates and are subject to change. The number of credits that transfer and the length of the one-year timeline may vary by student and by home institution.

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Where to study

This degree is available at

CEIPA
Colombia
MAPUA
Philippines
UEU
Indonesia
UNAB
Chile
Program description

Digital Strategy and Audience Engagement, MS

Organizations increasingly rely on data to understand and grow their audiences, and this program equips students with the strategic and technical skills to meet that need. Through a hands-on, multidisciplinary, data-driven curriculum, students learn how to build and carry out effective digital strategies. The Master of Science in Digital Strategy and Audience Engagement teaches students to track and interpret how consumers engage with digital content, then apply that insight to grow audiences through search engine optimization, search engine marketing, and social media campaigns. The curriculum also covers media law and entrepreneurship, preparing graduates to drive audience growth, lead digital marketing initiatives, and support broader business development goals.
Curriculum

Featured courses

Search Engine Strategy for Digital Audience Acquisition

How to attract and grow audiences through strategic use of search engine marketing. Includes user search behavior, SEO (search engine optimization), tagging and coding for on-page SEO, SEM (search engine marketing), keyword research, competitive analysis, domain authority and pay-per-click advertising.

Digital Audience Analytics

This course teaches how to collect and interpret audience data from various digital sources, including websites, social networks, apps, and more, using analysis tools and techniques to turn metrics into insights for engagement strategies and business decisions. It includes practical experience with real audience data for hands-on analysis and reporting.

Digital Audience Research and Behavior

The course equips participants with the skills needed to conduct research on digital audiences such as customers and influencers, crucial for organizations to engage effectively. It covers how digital data have transformed the interpretation of audience information and surveys both classic and modern research methods for gaining audience insights.

Admissions

Admission requirements

Program requirements

For admission requirements, refer to the academic unit program page. Some programs have additional requirements — check with your local Enrollment Advisor for details.

Digital Strategy and Audience Engagement, MS, MS →
Transfer applicants

International graduate and undergraduate transfer applicants should review ASU's international transfer guidance before applying.

https://admission.asu.edu/apply/international/transfer →

Key admission dates & deadlines

Program start
Campus Immersion Online Campus Immersion Online
Application deadline
Classes start
Outcomes

Career opportunities & applicable roles

The digital field is experiencing rapid expansion, with high demand for qualified professionals. Program graduates gain the expertise needed to launch a new career in digital marketing, content creation, social media and SEO, and are also empowered and ready to accelerate their current communications career, able to step into leadership positions to steer digital marketing and communications teams.

Career examples include
Marketing Associate Marketing Manager Market Research Analyst SEO Specialist Social Media Manager
The school

Walter Cronkite School of Journalism and Mass Communication

The Walter Cronkite School of Journalism and Mass Communication is repeatedly ranked among the world's leading journalism schools and describes itself as the nation's premier mass communication school. Its acclaimed "teaching hospital" model places students in live professional environments such as Cronkite News, a multiplatform daily news operation with bureaus in Phoenix, Washington and Los Angeles, reporting in English and Spanish. Its downtown Phoenix building also houses Arizona PBS. Programs cover digital media, public affairs reporting, broadcast news, sports reporting, Spanish-language news and more, and the #CronkiteNation alumni network connects students to internships, jobs and mentorship.

Ready to take the next step in your career?

Complete the Request Information form and connect with an International Enrollment Advisor to explore your options.

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